Privacy Policy

1. Who we are

Boutique Hub OS (“BHOS”) is a business operating platform for boutique retailers, provided by The Boutique Hub. This policy describes how the BHOS application (boutiquehub.bhos.ai) collects, uses, and protects your information. It supplements The Boutique Hub’s general privacy policy, available at theboutiquehub.com/privacy-policy. Questions? Contact us at HappyPeople@theboutiquehub.com.

2. Information we collect

• Account information — your name, email address, and store details when you create a BHOS account.
• Store and commerce data — data from integrations you choose to connect (for example Shopify, marketing platforms, or Google services), used solely to power the BHOS features you use.
• Usage data — how you interact with BHOS, used to operate, secure, and improve the product experience.

3. Google user data

If you choose to connect a Google account, BHOS requests only the scopes needed for the specific feature you are connecting:

• Google Calendar (calendar.readonly, calendar.events) — to view your calendar availability and create or update events so coaching calls and appointments can be scheduled from BHOS.
• Google Analytics (analytics.readonly) — to read your own Google Analytics 4 reports (sessions, traffic sources, device breakdowns) so BHOS can show your website traffic alongside your commerce data and answer your questions about it.

BHOS’s use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. Specifically:

BHOS’s use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

The use of raw or derived user data received from Workspace APIs will adhere to the Google User Data Policy, including the Limited Use requirements.

In practice, this means:

• We use Google user data only to provide and improve the user-facing features described above — never for advertising, and we never sell it.
• We do not use Google user data — raw, aggregated, anonymized, or derived — to develop, train, or improve foundational or generalized artificial intelligence or machine learning models.
• When BHOS’s AI assistant answers a question using your connected Google data (for example, a question about your own site traffic), that data is processed only to generate the answer for you. Our AI model providers are not permitted to retain it or use it to train their models.
• We transfer Google user data to third parties only as necessary to provide these features (for example, our hosting and database providers), for security purposes, to comply with applicable law, or with your explicit consent.
• No human reads your Google user data unless you ask us to for support, it is required for security or abuse investigation, or we are required to by law.

4. Storage and security

Google OAuth tokens and integration credentials are encrypted at rest and scoped to your individual store — no other BHOS store can access them. All data is transmitted over encrypted (TLS) connections. Access to production systems is restricted to authorized The Boutique Hub personnel.

5. Retention, disconnection, and deletion

• You can disconnect any Google integration at any time from Settings → Integrations in BHOS. Disconnecting deletes the stored credentials for that integration.
• You can also revoke BHOS’s access from your Google Account permissions page.
• To request deletion of your account and associated data, email HappyPeople@theboutiquehub.com.

6. Changes to this policy

We may update this policy from time to time. Material changes will be reflected in the “Last updated” date above, and we will notify you of significant changes through the app or by email.